The hiring pain is real, and it is not a sourcing problem.
Digital marketing recruitment fails in a familiar way. The brief is a channel list. The agency returns people who have “PPC” in a headline and a campaign they sat near in 2019. You need someone who can read a Google Ads account, argue with a GA4 view, and tell you whether Meta is doing anything. Performance roles are expensive to get wrong. A volume CV spray makes them more expensive.
Digital marketing recruitment here means people who can open the account: PPC, Google Ads, Meta, GA4, heads of performance. Viktorija has recruited this market for years. She does not send media-buyer lookalikes harvested from a board. Network only. £450 to start.
If the last three interviews could talk about channels but not about an account, the sourcing method is the problem. A specialist search is quieter than a campaign to fill a spreadsheet, and that is the point.
