AI hiring
AI recruitment UK: hire for the work, not the job title
AI roles in UK businesses are still being written as if the market were settled. It is not. A careful search beats a pile of CVs with a tool list in the skills block.
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Notes on hiring, from the search, not the job board.
Practical writing on built sector recruitment, digital marketing recruitment and AI hiring in the UK. No volume-agency theatre.
Digital marketing
PPC recruitment is not a job-board search for “media buyer”
Digital marketing recruitment fails when the brief is a channel list. PPC, Google Ads, Meta and GA4 need someone who can read the account, not someone who once sat next to a media buyer.
ReadBuilt sector
Construction recruitment that starts on site, not in a database
Volume CV spray still dominates construction recruitment. A specialist UK headhunter works the other way: a named search, credentials that matter on site, and a shortlist drawn from a real network.
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